Meet your host, Mike White.

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BluHorn TV Host

Mike White serves as CEO of BluHorn Media Buying and Planning Software, which serves hundreds of agencies globally and assists them in the planning, purchasing and execution of media strategies for their clients.

Mike has worked in almost all media and advertising agency positions and has founded and grown several companies since moving to Jacksonville Florida in 2001.

Mike grew up in Taylorville, IL, a small town outside of Springfield. He began his career in Peoria, IL, with Cromwell Radio Group and was recruited to Jacksonville in 2001 as an account manager with Cox Radio Group. An early adopter of integrated marketing, promotion and public relations strategies, he left Cox in late 2002 to start CFM with the goal to ensure clients’ success by partnering with them to conceive and execute their overall sales and marketing strategies.
Mike’s personal vision for working with others to improve and build a vibrant community is reflected in the team members he has chosen to work with him at CFM. As a result, CFM is able to maintain its financial strength while offering its expertise and its services at specially discounted rates to various non-profits in the region. He is personally involved in various community and service organizations. Mike, an Eagle Scout, continues his relationship and support for the Boy Scouts of America; serving on the Executive Board and on the Executive Committee as Vice President of At-Risk Youth. He has also hosted a Marketing Explorer post for 9th and 10th-grade students to learn about the marketing industry. White is also a proud member of the Hands on Jacksonville Board, the Greater Jacksonville USO Board of Directors, Meninak Board of Directors and Synovus Bank Advisory Board. Mike is a past board member of the Jacksonville Chamber of Commerce Board of Governors, the Southside Business Men’s Club Board of Governors, and The University Club Governing Board. He is a graduate of Leadership Jacksonville’s Class of 2011 and is also a staunch supporter of the Big Brother/Big Sister organization and remains in close contact with his Little Brother of 16 years.

(15 minutes)